About

I design operational learning systems — not courses

I'm a senior instructional designer with 15+ years of experience building performance-driven learning in complex, fast-paced environments. I specialize in translating technical systems and evolving workflows — especially in healthcare and regulated industries — into clear, engaging training that drives real-world performance.

Ashley Neal portrait

Currently

Sole ID supporting 11 FDA-regulated pharmaceutical programs at McKesson.

Based in

Phoenix, AZ

Education

M.A. Adult Ed.

Ashley at her desk reviewing a training design process

How I think about learning

Four principles that guide every project

01

Design for performance, not memorization

Real proficiency comes from knowing where to look and how to decide — not from holding 100 rules in working memory.

02

Respect operational reality

Training has to fit into the day employees actually have. I design for the floor, not the ideal.

03

Influence without authority

Most training requests arrive as solutions. My job is to ask the questions that turn them back into real problems.

04

Build for the team that maintains it

Clean structure, consistent templates, and AI-assisted workflows so updates stay fast long after I'm gone.

Experience

Where the work has been

Nov 2018 – Present

Instructional Designer

McKesson

  • Sole ID supporting 11 FDA-regulated pharmaceutical programs.
  • Revamped 30+ modules across two major drug programs in 4 months.
  • Reduced two drug program trainings from 3 and 8 weeks down to 2 weeks.
  • Formally promoted to team editor for the learning and training team, with a pay increase — 700+ hours of editing and QA review across all courseware and job aids.

Nov 2017 – Nov 2018

Instructional Designer

InEight

  • Designed technical training for a SaaS construction platform across 9 product areas.
  • Converted manuals into Articulate eLearning with hands-on exercises making up 30%+ of the final product.

2009 – 2017

Instructional Designer

University of Phoenix

  • Designed coursework that contributed to the SHRM Outstanding Student Chapter Award (2016, 2017).
  • Led the cross-college Instructional Designer Exchange program.

What I do

Capabilities I bring to a team

The work usually lives at the intersection of operations and learning — onboarding, documentation, scenario-based eLearning, and the knowledge systems that hold it all together.

New Hire Onboarding Programs

Structured 30/60/90 frameworks that turn day-one anxiety into confident productivity.

How I approach it

I map ramp-up against the real work, not the org chart — what the role has to be able to do, in what order, with what support.

Training Program Development

End-to-end systems so training stops depending on one heroic person.

How I approach it

Design the system once, document it cleanly, hand it off — so the next person to touch it doesn't have to guess.

Process Documentation

Convert what's in your team's heads into clear, repeatable workflows.

How I approach it

Sit with the people doing the work, capture the real steps (not the idealized ones), and write it the way they'd actually use it.

eLearning & Digital Training

Scenario-based, mobile-ready modules that fit into real work schedules.

How I approach it

Branching scenarios over click-next pages. Decisions over recall. Built in Articulate Storyline and Rise.

Training Optimization

Audit what isn't working and rebuild for clarity, speed, and outcomes.

How I approach it

Start with the data — completion, time-to-proficiency, where learners drop off — then cut what isn't earning its place.

Knowledge Base Systems

Self-service resource hubs so your team finds answers without escalating.

How I approach it

Structure for how people actually search — not how the content is organized in someone's head.

In their words

What it's like to work with Ashley

"Ashley is a clear, dependable, and highly collaborative partner. She brings structure early, communicates expectations well, and follows through consistently. Working with her makes projects feel organized and achievable."
Ashlei Quick · Senior Trainer
"She was able to break down complex tasks into easy-to-learn modules for new hires. Her PowerPoints were impactful, easy to follow, and genuinely inspiring."
Rose Villa · Associate Instructional Designer
"You bring strong organization, adaptability, and partnership to a learning team — bridging operational information with learner needs while staying collaborative and supportive."
Jenn Eads · Senior Trainer
"You're easy to collaborate with and consistent in how you work. You communicate clearly, keep things moving, and follow through on commitments."
R.L. Stewart · Instructional Systems Designer
"You are highly reliable with strong, effective communication."
Devyn Braga · SME