About

I design operational learning systems — not courses.

I'm a senior instructional designer with 15+ years of experience building performance-driven learning in complex, fast-paced environments. I specialize in translating technical systems and evolving workflows — especially in healthcare and regulated industries — into clear, engaging training that drives real-world performance.

Ashley Neal portrait

Currently

Sole ID supporting 11 FDA-regulated pharmaceutical programs at McKesson.

Based in

Phoenix, AZ

Education

M.A. Adult Ed.

Ashley at her desk reviewing a training design process

How I think about learning

Four principles that guide every project.

01

Design for performance, not memorization

Real proficiency comes from knowing where to look and how to decide — not from holding 100 rules in working memory.

02

Respect operational reality

Training has to fit into the day employees actually have. I design for the floor, not the ideal.

03

Influence without authority

Most training requests arrive as solutions. My job is to ask the questions that turn them back into real problems.

04

Build for the team that maintains it

Clean structure, consistent templates, and AI-assisted workflows so updates stay fast long after I'm gone.

Experience

Where the work has been.

Nov 2018 – Present

Instructional Designer

McKesson

  • Sole ID supporting 11 FDA-regulated pharmaceutical programs.
  • Revamped 30+ modules across two major drug programs in 4 months.
  • Reduced two drug program trainings from 3 and 8 weeks down to 2 weeks.
  • 700+ hours of editing & QA review since 2021.

Nov 2017 – Nov 2018

Instructional Designer

InEight

  • Designed technical training for a SaaS construction platform across 9 product areas.
  • Converted manuals into Articulate eLearning with hands-on exercises making up 30%+ of the final product.

2009 – 2017

Instructional Designer

University of Phoenix

  • Designed coursework that contributed to the SHRM Outstanding Student Chapter Award (2016, 2017).
  • Led the cross-college Instructional Designer Exchange program.

In their words

What it's like to work with Ashley.

"Ashley is a clear, dependable, and highly collaborative partner. She brings structure early, communicates expectations well, and follows through consistently. Working with her makes projects feel organized and achievable."

Ashlei Quick · Senior Trainer

Let's talk

Build training systems your employees can actually use.

I work with operations leaders, founders, and learning teams who need clarity — not another course library.